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About Lauren New York
“Elegance is not about standing out, it is about feeling completely yourself.”
Fabric first, then fit, then price. Every piece is chosen by hand.
1998
Founded in New York
100%
Carefully selected materials
25+
Years of experience and craftsmanship
Our Community
Customers Wear Lauren New York with Pride
Diane Kowalski
Cheryl Mullins
Laurie Bennett
Marianne Foster
Renee Dawson
Buy 2, Get extra 10% OFF
Buy 3, Get extra 15% OFF
Buy 4, Get extra 20% OFF
Buy 5, Get extra 25% OFF
Last chance to secure these, before they are gone for good!
Discount is automatically applied at checkout & items can be combined
A Note From Our Founder
Why I Started Lauren New York
Nothing goes on this site unless I would feel safe wearing it myself.
When I was a girl, my mother saved for months to buy me a dress for school. The other children laughed at it. I never wore it again, and I never told her why.
That day is the reason I went into clothing. I learned it with my hands, first folding sweaters on a shop floor here in New York, later in the buying office. Which fabric keeps its shape after a wash. Which seam gives out first. Which cut is honest to a real body instead of a photograph.
Everything I learned goes into this collection. Every piece is chosen by hand, by me. Fabric first, then fit, then price. If I think a woman could feel looked at in it for the wrong reason, it does not make the site. Thank you for being here. It means more than you know.
L
Lauren Whitfield
Founder
They can steal your recipe but the sauce will not taste the same.
Mass production can copy a silhouette. It cannot copy judgement.
Our secret ingredient is choosing: fabric first, then fit, then price, every piece picked by hand by Lauren. If it would not feel right to wear, it never reaches the site.
Anyone can sell a sweater. Choosing the right one is the part they cannot copy.
