ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class
ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class

ISABELLA | Elegant Maxi Dress with Flattering Waist and Timeless Class

Strictly limited: only 10 handcrafted pieces

Regular price $137.95 Sale price$59.95 Save 57%
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★★★★★
Founded in New York

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Up to 25% off, applied at checkout.

END OF SUMMER SALE UPDATE:

Due to high demand during our End of Summer Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

Our End of Summer Sale

Summer is winding down in New York, and we're marking the season with our End of Summer Sale. To make it easier to take more than one piece home, we're rewarding you for buying more:

  • 10% off 2 items
  • 15% off 3 items
  • 20% off 4 items
  • 25% off 5 or more
Some dresses you wear. Others wear you.

The Isabella belongs to the second category.

From the moment the fabric glides against your skin, something changes. You stand differently. You move differently. The doubt in front of the mirror — is this good enough? — dissipates like mist. What remains is just you, at your very best.

The flowing silhouette envelops your figure without judgment. The subtle V-neckline accentuates what you have. The clever pleats at the waist do the rest — soft magic that reshapes every body into an hourglass. The Isabella asks nothing of you. It does the work.

For the gala dinner you’ve had in your calendar for months. For the summer wedding where you want to shine effortlessly. For every moment you want to be the most elegant version of yourself — effortlessly.

4 REASONS WHY THE ISABELLA IS DIFFERENT
  • It flatters every figure — without reservation The strategic draping at the waist creates a natural hourglass effect that works for every body shape. Slimmer, longer, more confident — not by hiding, but by accentuating what is already there.
  • Comfort that makes you forget you’re wearing it The fabric falls gracefully, moves with you, and doesn’t constrict anywhere. From the aperitif to the last dance — the Isabella remains comfortable without sacrificing its appearance for even a second.
  • One dress, endless occasions Gala dinner. Wedding. Formal dinner. Intimate evening party. Add gold accessories for maximum allure, or wear it pure for understated, timeless elegance. The Isabella adapts — you set the tone.
  • No more mornings of doubt Open your wardrobe. Choose the Isabella. Add your favorite heels. Done. It’s that simple — and the feeling is so powerful when you know you look amazing even before you step out the door.
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About Lauren New York

“Elegance is not about standing out, it is about feeling completely yourself.”

Fabric first, then fit, then price. Every piece is chosen by hand.

1998 Founded in New York
100% Carefully selected materials
25+ Years of experience and craftsmanship

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they are gone for good!

Discount is automatically applied at checkout & items can be combined

A Note From Our Founder

Why I Started Lauren New York

Nothing goes on this site unless I would feel safe wearing it myself.

When I was a girl, my mother saved for months to buy me a dress for school. The other children laughed at it. I never wore it again, and I never told her why.

That day is the reason I went into clothing. I learned it with my hands, first folding sweaters on a shop floor here in New York, later in the buying office. Which fabric keeps its shape after a wash. Which seam gives out first. Which cut is honest to a real body instead of a photograph.

Everything I learned goes into this collection. Every piece is chosen by hand, by me. Fabric first, then fit, then price. If I think a woman could feel looked at in it for the wrong reason, it does not make the site. Thank you for being here. It means more than you know.

L
Lauren Whitfield Founder
They can steal your recipe but the sauce will not taste the same.

They can steal your recipe but the sauce will not taste the same.

Mass production can copy a silhouette. It cannot copy judgement.

Our secret ingredient is choosing: fabric first, then fit, then price, every piece picked by hand by Lauren. If it would not feel right to wear, it never reaches the site.

Anyone can sell a sweater. Choosing the right one is the part they cannot copy.