I was nine when a few girls at school made fun of what I was wearing. I stopped wearing that dress. I never stopped thinking about it.

Forty years later, I opened a store with my name on it. Every piece here is picked by hand, by me, for women like us. Fabric first, then fit, then price. Nothing you'll ever feel judged in.

And to celebrate, our Summer Sale is here: up to 70% off across the whole collection.

Take more than one home and I'll take a little more off:

Buy 2 items, get 10% extra off
Buy 3 items, get 15% extra off
Buy 4 items, get 20% extra off
Buy 5+ items, get 25% extra off

Discounts are applied automatically at checkout.

I buy in small runs, so when a style is gone, it's gone.

With love,

Lauren Whitfield

Founder, Lauren New York